Another key convergence taking place is that of mobile apps with the cloud, which will inevitably lead to smarter and smarter apps. These phone- and tablet-based SmartApps are going to potentially change how we use our brains and how we learn; instead of remembering as much information, we are going to be moving across to having apps connected to the cloud, and we will be learning more and more how to access our own, and the world’s, information through specific smart-apps. It’s currently the wild wild west with regards to this space, so we strongly believe the earlier a business commits to this future, and the better thought out and easier to use their SmartApps are, the more compelling and engaging they will be to users…which in turn will lead to increased mindshare, loyalty and profits.