Available on Qualcomm Incorporated’s Brew® Platform, Comprising Content From 17 U.S. Markets

SAN DIEGO, California, March 26, 2012 – eMbience Inc., mobile developer and strategist, today announced the availability of myFOX, the first-of-its-kind Brew application to feature content from local myFOX stations across the country.  myFOX will be initially available on 25 Verizon handsets based on Qualcomm’s Brew platform by mid-March.

myFOX subscribers are able to customize how they digest content including ticker and text alert options, as well as tailor the type of news they receive. Users also have a single point of access to morning show personality bios and social and media feeds from FOX morning show teams nationwide.  And, myFOX news stories can be shared via Facebook, SMS and email and viewed as videos.

“Brew has enabled us to extend the FOX Television brand to feature-phone subscribers and give them an experience that rivals that of smartphones,” said Nimish Shrivastava, founder and CEO of eMbience.  “We created something unique for the Brew platform, which was an amalgamation of what FOX local station devotees are seeking: familiarity and trust.  Whether at home or on the road, viewers are able to stay tuned in to the news most valuable to them from sources they have come to know.”

“eMbience has once again proven they are one of the premier developers that continue to focus on the value of bringing recognized titles and brands to the large base of feature phone users,” said Mitch Oliver, vice president of ecosystem development at Qualcomm Internet Services.  “The myFOX app allows feature phone customers to be entertained and informed by a trusted and recognized brand.”

Starting today, Fox Television will be airing their “No Smartphone, No Problem” spots in relevant communities across the country notifying its viewership of the myFox application and how to download it.  During the promotion, users will be able to obtain the app by texting the keyword “myFOX” to 2777 from their Verizon feature phones.

myFOX contains breaking news, weather, entertainment, videos, celebrity gossip, interviews and sports, as well as detailed profiles of Fox personalities.

About eMbience Inc.
eMbience builds, manages and distributes on a global scale end-to-end eMpowered™ mobile Lifestyle, Entertainment and Music applications, portals and interactive promotions across mobile devices and platforms. eMbience’s eMp2 platform is at the cornerstone of its proprietary products, including theRealMe, Drinktini and MovieGoer, and is also utilized by brands, agencies and retailers with forward-looking mobile strategies. eMbience’s comprehensive portfolio comprises more than 70 product deployments across Android, iOS, BlackBerry, Brew, Brew MP, Windows Mobile, J2ME and HTML5 platforms on over 1,000 devices across more than 15 carriers globally. For more information, visit www.embience.com.

Qualcomm and Brew are registered trademarks of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

eMbience Contact:
Mariko Zapf
Senior Marketing Manager
760-525-1324
mariko@embience.com

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