Brands/agencies, publishers, content owners and operators can use Brand Builder to build and launch rich-media applications and WAP sites. These rich-media applications can include any non-gaming content including music, entertainment, LBS and social networking. The simple-to-use web-based tools put companies in charge of the look-and-feel of their applications and even make interactive ad insertion a synch. All rich-media apps are then played on our Mobile Player, which pushes these mobile apps across carriers automatically optimizes them across more than 600 handsets. Click here to learn more about our Mobile Player.