We are all more mobile these days, shouldn’t your company or brand strategy be just as mobile too? And if you already have an app, shouldn’t you be going deeper and wider with your mobile strategy to really leverage this space? We all love our cellphones, and that’s why mobile is fast becoming one of the most important delivery channels for businesses and brands today. A well executed mobile strategy which is also useful for your users, customers and staff can be indispensable and really work wonders.
Your consumers, customers, employees, you name it…they are all on the move. An increasingly high percentage of them are carrying a “smart device”. And these smartphones, tablets and other devices are becoming like an extension to the human brain. We connect with everything on them from our social networks to our banks, and many of us fall asleep reading on them. They are so practical and yet very personal, and you now have the opportunity to create a unique and never before experienced kind of emotional link with each stakeholder of your business.
There is a massive shift taking place. A shift so powerful that to have a mobile strategy isn’t really an option any more, it’s mandatory. In fact having a clear roadmap in place, and getting your brand or business to go more mobile should be one of your main strategies. More and more people are accessing information from their smartphone, tablet or other mobile device than they are on their computers. In the U.S. alone there are over 50m smartphones and counting. It represents 40% of all phones and within a couple of years just smartphones alone will be over half of all phones in use.
And everything is becoming more and more mobile! The likes of Apple, Google, Nokia, Microsoft and Blackberry aren’t fighting over this space for no reason…they very well know this is the future. In fact Apple isn’t even billed as a computer company anymore, it’s a “mobile devices” company.
Apps are not just a brand messaging tool or a mobile version of your website; but they are unique opportunities to connect with your users on a deep level, while building better campaigns, and announcing or explaining new products or services. If you can think it, we have the know-how to build it! And if you need a little extra help, we offer a full ideation service.
We’re currently at a mobile convergence of LOCAL, SOCIAL, and MEDIA. And there’s definitely an art to marrying all that with something that is useful, engaging and credible. And if you want the best out of your apps, you need to have them built from the ground up to take advantage of each native mobile operating system or the web by folks that understand not only the technology-side but importantly how the world of business, marketing and brands can benefit most.
The future of mobile apps is exciting and full of opportunities yet to be thought of.
